From 3e59ad2e5188afceef8c85717fa0fd0215527092 Mon Sep 17 00:00:00 2001
From: Emiliano Tortorella <emitor@gmail.com>
Date: Sat, 2 Feb 2019 18:30:19 -0500
Subject: [PATCH] Added schema to improve SEO.

---
 layouts/_default/baseof.html      |   2 +
 layouts/partials/site-schema.html | 121 ++++++++++++++++++++++++++++++
 2 files changed, 123 insertions(+)
 create mode 100644 layouts/partials/site-schema.html

diff --git a/layouts/_default/baseof.html b/layouts/_default/baseof.html
index 4ad6b53..a385772 100755
--- a/layouts/_default/baseof.html
+++ b/layouts/_default/baseof.html
@@ -57,6 +57,8 @@
       <meta name="twitter:image" content="{{ . | absURL }}" >
     {{ end }}
 
+    {{- partial "site-schema.html" . -}}
+
     {{ if eq (getenv "HUGO_ENV") "production" | or (eq .Site.Params.env "production")  }}
       {{ template "_internal/google_analytics_async.html" . }}
     {{ end }}
diff --git a/layouts/partials/site-schema.html b/layouts/partials/site-schema.html
new file mode 100644
index 0000000..31ba871
--- /dev/null
+++ b/layouts/partials/site-schema.html
@@ -0,0 +1,121 @@
+{{ if .IsHome -}}
+<script type="application/ld+json">
+{
+  "@context": "http://schema.org",
+  "@type": "WebSite",
+  "url": "{{ .Site.BaseURL }}",
+  {{ if .Site.Author.name -}}
+  "author": {
+    "@type": "Person",
+    "name": "{{ .Site.Author.name }}"
+  },
+  {{- end }}
+  {{ if .Site.Params.description -}}
+  "description": "{{ .Site.Params.description }}",
+  {{- end }}
+  {{ with .Site.Params.image -}}
+  "image": "{{ .url | absURL }}",
+  {{- end }}
+  {{ with .Site.Params.logo -}}
+  "thumbnailUrl": "{{ .url | absURL }}",
+  {{- end }}
+  {{ with .Site.Copyright -}}
+  "license": "{{ . }}",
+  {{- end }}
+  "name": "{{ .Site.Title }}"
+}
+</script>
+{{- else if .IsPage -}}
+<script type="application/ld+json">
+{
+  "@context": "http://schema.org",
+  "@type": "BlogPosting",
+  "headline": "{{ .Title }}",
+  "mainEntityOfPage": {
+    "@type": "WebPage",
+    "@id": "{{ .Permalink }}"
+  },
+  {{ if isset .Params "featured_image" -}}
+     "image": {
+      "@type": "ImageObject",
+      "url": "{{ .Params.featured_image | absURL }}"
+    },
+  {{- else -}}
+     "image": {
+      "@type": "ImageObject",
+      "url": "{{ .Site.Params.image.URL | absURL }}",
+      "width": {{ .Site.Params.image.width | absURL }},
+      "height": {{ .Site.Params.image.height  | absURL}}
+    },
+  {{- end }}
+  "genre": "{{ .Type }}",
+  {{ with .Params.tags -}}
+  "keywords": "{{ delimit . ", " }}",
+  {{- end }}
+  "wordcount": {{ .WordCount }},
+  "url": "{{ .Permalink }}",
+  {{ if not .PublishDate.IsZero -}}
+  "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
+  {{- else if not .Date.IsZero -}}
+  "datePublished": "{{ .Date.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
+  {{- end }}
+  {{ with .Lastmod -}}
+  "dateModified": "{{ .Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
+  {{- end }}
+  {{ with .Site.Copyright -}}
+  "license": "{{ . }}",
+  {{- end }}
+  {{ with .Site.Params.publisher -}}
+  "publisher": {
+    "@type": "Organization",
+    "name": "{{ .name }}",
+    "logo": {
+      "@type": "ImageObject",
+      "url": "{{ .logo.url | absURL }}",
+      "width": {{ .logo.width }},
+      "height": {{ .logo.height }}
+    }
+  },
+  {{- end }}
+  {{ if .Params.author -}}
+  "author": {
+    "@type": "Person",
+    "name": "{{ .Params.author }}"
+  },
+  {{- else if .Site.Author.name -}}
+  "author": {
+    "@type": "Person",
+    "name": "{{ .Site.Author.name }}"
+  },
+  {{- end }}
+  "description": "{{ .Description }}"
+}
+</script>
+{{- else -}}
+<script type="application/ld+json">
+{
+  "@context": "http://schema.org",
+  "@type": "WebSite",
+  "url": "{{ .Site.BaseURL }}",
+  {{ if .Site.Author.name -}}
+  "author": {
+    "@type": "Person",
+    "name": "{{ .Site.Author.name }}"
+  },
+  {{- end }}
+  {{ if .Site.Params.description -}}
+  "description": "{{ .Params.title }}: {{ .Params.description }}",
+  {{- end }}
+  {{ with .Site.Params.image -}}
+  "image": "{{ .url | absURL }}",
+  {{- end }}
+  {{ with .Site.Params.logo -}}
+  "thumbnailUrl": "{{ .url | absURL }}",
+  {{- end }}
+  {{ with .Site.Copyright -}}
+  "license": "{{ . }}",
+  {{- end }}
+  "name": "{{ .Site.Title }}"
+}
+</script>
+{{- end }}