gohugo-theme-ananke/layouts/partials/site-schema.html

{{ if .IsHome -}}
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "{{ .Site.BaseURL }}",
  {{ if .Site.Author.name -}}
  "author": {
    "@type": "Person",
    "name": "{{ .Site.Author.name }}"
  },
  {{- end }}
  {{ if .Site.Params.description -}}
  "description": "{{ .Site.Params.description }}",
  {{- end }}
  {{ with .Site.Params.image -}}
  "image": "{{ .url | absURL }}",
  {{- end }}
  {{ with .Site.Params.logo -}}
  "thumbnailUrl": "{{ .url | absURL }}",
  {{- end }}
  {{ with .Site.Copyright -}}
  "license": "{{ . }}",
  {{- end }}
  "name": "{{ .Site.Title }}"
}
</script>
{{- else if .IsPage -}}
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "BlogPosting",
  "headline": "{{ .Title }}",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "{{ .Permalink }}"
  },
  {{ if isset .Params "featured_image" -}}
     "image": {
      "@type": "ImageObject",
      "url": "{{ .Params.featured_image | absURL }}"
    },
  {{- else -}}
     "image": {
      "@type": "ImageObject",
      "url": "{{ .Site.Params.image.URL | absURL }}",
      "width": {{ .Site.Params.image.width | absURL }},
      "height": {{ .Site.Params.image.height  | absURL}}
    },
  {{- end }}
  "genre": "{{ .Type }}",
  {{ with .Params.tags -}}
  "keywords": "{{ delimit . ", " }}",
  {{- end }}
  "wordcount": {{ .WordCount }},
  "url": "{{ .Permalink }}",
  {{ if not .PublishDate.IsZero -}}
  "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
  {{- else if not .Date.IsZero -}}
  "datePublished": "{{ .Date.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
  {{- end }}
  {{ with .Lastmod -}}
  "dateModified": "{{ .Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
  {{- end }}
  {{ with .Site.Copyright -}}
  "license": "{{ . }}",
  {{- end }}
  {{ with .Site.Params.publisher -}}
  "publisher": {
    "@type": "Organization",
    "name": "{{ .name }}",
    "logo": {
      "@type": "ImageObject",
      "url": "{{ .logo.url | absURL }}",
      "width": {{ .logo.width }},
      "height": {{ .logo.height }}
    }
  },
  {{- end }}
  {{ if .Params.author -}}
  "author": {
    "@type": "Person",
    "name": "{{ .Params.author }}"
  },
  {{- else if .Site.Author.name -}}
  "author": {
    "@type": "Person",
    "name": "{{ .Site.Author.name }}"
  },
  {{- end }}
  "description": "{{ .Description }}"
}
</script>
{{- else -}}
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "{{ .Site.BaseURL }}",
  {{ if .Site.Author.name -}}
  "author": {
    "@type": "Person",
    "name": "{{ .Site.Author.name }}"
  },
  {{- end }}
  {{ if .Site.Params.description -}}
  "description": "{{ .Params.title }}: {{ .Params.description }}",
  {{- end }}
  {{ with .Site.Params.image -}}
  "image": "{{ .url | absURL }}",
  {{- end }}
  {{ with .Site.Params.logo -}}
  "thumbnailUrl": "{{ .url | absURL }}",
  {{- end }}
  {{ with .Site.Copyright -}}
  "license": "{{ . }}",
  {{- end }}
  "name": "{{ .Site.Title }}"
}
</script>
{{- end }}